Cultural Studies of LEGO - More Than Just Bricks (Paperback, 1st ed. 2019)

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	December 2019
First published:	2019
Editors:	Rebecca C Hains • Sharon R. Mazzarella
Dimensions:	210 x 148 x 21mm (L x W x T)
Format:	Paperback
Pages:	357
Edition:	1st ed. 2019
ISBN-13:	978-3-03-032663-0
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Social sciences > Education > Schools > Pre-school & kindergarten Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-032663-2
Barcode:	9783030326630

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