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Books > Social sciences > Education > Schools > Pre-school & kindergarten
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Cultural Studies of LEGO - More Than Just Bricks (Paperback, 1st ed. 2019)
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Cultural Studies of LEGO - More Than Just Bricks (Paperback, 1st ed. 2019)
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This collection examines LEGO from an array of critical and
cultural studies approaches, foregrounding the world-renowned
brand's ideological power and influence. Given LEGO's status as the
world's largest toy manufacturer and a transnational multimedia
conglomerate, Cultural Studies of Lego: More Than Just Bricks
considers LEGO media's cultural messages; creativity with and
within LEGO artifacts; and diversity within the franchise,
including gender and race representation. The chapters' in-depth
analyses of topics including LEGO films, marketing tactics, play
sets, novelizations, and fans offer compelling insights relevant to
those interested in the LEGO brand and broader trends in the
children's popular culture market alike.
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