The Marketing of Children's Toys - Critical Perspectives on Children's Consumer Culture (Paperback, 1st ed. 2021)

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys-including who certain toys are meant for and what various toys and brands can signify about their owners' identities-have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	April 2022
First published:	2021
Editors:	Rebecca C Hains • Nancy A. Jennings
Dimensions:	210 x 148mm (L x W)
Format:	Paperback
Pages:	304
Edition:	1st ed. 2021
ISBN-13:	978-3-03-062883-3
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	3-03-062883-3
Barcode:	9783030628833

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