Contemporary social and cultural life is increasingly organised
around a logic of self-transformation, where changing the body is
seen as key. Transforming Images examines how the future functions
within this transformative logic to indicate the potential of a
materially better time. The book explores the crucial role that
images have in organising an imperative for transformation and in
making possible, or not, the materialisation of a better future.
Coleman asks the questions: which futures are appealing and to
whom? How do images tap into and reproduce wider social and
cultural processes of inequality?
Drawing on the recent turns to affect and emotion and to
understanding life in terms of vitality, intensity and liveness in
social and cultural theory, the book develops a framework for
understanding images as felt and lived out. Analysing different
screens across popular culture the screens of shopping, makeover
television programmes, online dieting plans and government health
campaigns it traces how images of self-transformation bring the
future into the present and affectively draw in some bodies more
than others.
Transforming Images will be of interest to students and scholars
working in sociology, media studies, cultural studies and gender
studies.
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