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Books > Social sciences > Sociology, social studies > Social institutions
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Society of Singularities (Hardcover)
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Society of Singularities (Hardcover)
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Our contemporary societies place more and more emphasis on the
singular and the unique. The industrial societies of the early 20th
century produced standardized products, cities, subjects and
organizations which tended to look the same, but in our late-modern
societies, we value the exceptional - unique objects, experiences,
places, individuals, events and communities which are beyond the
ordinary and which claim a certain authenticity. Industrial
society's logic of the general has been replaced by late
modernity's logic of the particular. In this major new book,
Andreas Reckwitz examines the causes, structures and consequences
of the society of singularities in which we now live. The
transformation from industrial to cultural capitalism, the rise of
digital technologies and their 'culture machine' and the emergence
of an educated, urban new middle class form a powerful engine for
the singularization of the social. In late modernity, what is
singular is valorized and stirs the emotions, while what is general
has to remain in the background, and this has profound social
consequences. The society of singularities systematically produces
devaluation and inequality: winner-takes-all markets, job
polarization, the neglect of rural regions and the alienation of
the traditional middle class. The emergence of populism and the
rise of aggressive forms of nationalism which emphasize the
cultural authenticity of one's own people thus turn out to be the
other side of singularization. This prize-winning book offers a new
perspective on how modern societies have changed in recent decades
and it will be of great value to anyone interested in the forces
that are shaping our world today.
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