Fashionability - Abraham Moon and the Creation of British Cloth for the Global Market (Paperback)

Fashion studies is a burgeoning field that often highlights the contributions of genius designers and high-profile brands with little reference to what goes on behind the scenes in the supply chain. This book pulls back the curtain on the global fashion system of the past 200 years to examine the relationship between the textile mills of Yorkshire - the firms that provided the entire Western world with warm wool fabrics - and their customers. It is a microhistory of a single firm, Abraham Moon and Sons Ltd, that sheds light on important macro questions about British industry, government policies on international trade, the role of multi-generational family firms and the place of design and innovation in business strategy. It is the first book to connect Yorkshire tweeds to the fashion system. Written in lively, accessible prose, this book will appeal to anyone who works in fashion or who wears fashion. There is nothing like it - and it will raise the bar for historical studies of global fashion. Here you'll find intriguing stories about a tweed theft from the Leeds Coloured Cloth Hall, debates on tariffs and global trade, the battle against synthetic fibres and the reinvention of British tweeds around heritage marketing. You won't be bored. -- .

General

Imprint:	Manchester University Press
Country of origin:	United Kingdom
Release date:	October 2017
First published:	2017
Authors:	Regina Lee Blaszczyk
Dimensions:	240 x 170 x 22mm (L x W x T)
Format:	Paperback
Pages:	368
ISBN-13:	978-1-5261-1931-5
Categories:	Books > Business & Economics > Business & management > General Books > Humanities > History > British & Irish history > General Books > Humanities > History > History of specific subjects > Industrial history Books > Humanities > History > History of specific subjects > History of specific institutions Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Textile industries Books > History > British & Irish history > General Books > History > History of specific subjects > History of specific institutions Books > History > History of specific subjects > Industrial history
LSN:	1-5261-1931-5
Barcode:	9781526119315

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