Public Affairs and Strategic Communication are becoming
increasingly more important in today's information-centric world.
Air Force officials have given lip-service to the primacy of these
skill sets, but have not reinforced those words with significant
action toward training or equipping today's public affairs officers
to be strategic communicators. Using the problem-solution research
methodology, I begin this paper by examining the current state of
Air Force Public Affairs, including the doctrine and training. One
of the primary areas considered is the lack of consistent formal
training for public affairs officers beyond their initial career
field training. I also delve into the realm of the emerging
strategic communications field, and how the Air Force and
Department of Defense (DoD) officials are struggling to define and
meet this mission area. Next, I analyze the necessary ties in
strategic communication between public affairs and information
operations, the doctrinal overlaps and similarities, and some of
the challenges therein. The conclusion of the paper is a
recommended roadmap for enhanced, standardized training for Air
Force public affairs officers throughout their careers. The
application of an operations-type initial qualification training
(IQT) and mission qualification training (MQT) system is
prescribed, to ensure the necessary training objectives are met.
These steps will shape tomorrow's public affairs professionals into
well-trained and well-rounded advisers best able to support
combatant commanders and DoD strategic communication goals.
General
| Imprint: |
Biblioscholar
|
| Country of origin: |
United States |
| Release date: |
October 2012 |
| First published: |
October 2012 |
| Authors: |
Regina S. Winchester
|
| Dimensions: |
246 x 189 x 2mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
44 |
| ISBN-13: |
978-1-286-85963-6 |
| Categories: |
Books >
Social sciences >
Education >
General
Promotions
|
| LSN: |
1-286-85963-8 |
| Barcode: |
9781286859636 |
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