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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies
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Muslim Fashion - Contemporary Style Cultures (Paperback)
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Muslim Fashion - Contemporary Style Cultures (Paperback)
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In the shops of London's Oxford Street, girls wear patterned
scarves over their hair as they cluster around makeup counters.
Alongside them, hip twenty-somethings style their head-wraps in
high black topknots to match their black boot-cut trousers.
Participating in the world of popular mainstream fashion-often
thought to be the domain of the West-these young Muslim women are
part of an emergent cross-faith transnational youth subculture of
modest fashion. In treating hijab and other forms of modest
clothing as fashion, Reina Lewis counters the overuse of images of
veiled women as "evidence" in the prevalent suggestion that Muslims
and Islam are incompatible with Western modernity. Muslim Fashion
contextualizes modest wardrobe styling within Islamic and global
consumer cultures, interviewing key players including designers,
bloggers, shoppers, store clerks, and shop owners. Focusing on
Britain, North America, and Turkey, Lewis provides insights into
the ways young Muslim women use multiple fashion systems to
negotiate religion, identity, and ethnicity.
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