How can you communicate effectively and create meaningful
interactions in an increasingly digital world? By teaching. In Make
Yourself Clear, educational experts and entrepreneurs Reshan
Richards and Stephen J. Valentine explain the many parallels
between teaching and business and offer companies, both large and
small, concrete advice for building the teaching capacity of their
salespeople, leaders, service professionals, and trainers. The rise
of digital communications has led to three emergent, often
problematic, forces: automation, an increase in the speed and
volume of information transfer, and an unmet need for people to
feel more than satisfied in their interpersonal transactions,
particularly between sellers and consumers. Through a mix of
research, anecdotes, case studies, and theoretical speculation,
this book equips readers to build understanding within their
current and future audiences by leveraging the tools, methods, and
mindsets used by successful teachers. You will be equipped to
understand others better, and in turn, to be better understood.
Make Yourself Clear is not prescriptive, nor does it suggest rigid
steps, pillars, or frameworks. Instead, it provides immediately
recognizable and relatable context, suggesting actions that can be
tried, measured, tested, and iterated upon in any communication
context that involves the exchange of information and ideas. Ground
your business communications in proven techniques Profit from
expert instruction given by those who have helped thousands of
readers and workshop students Develop your sales career by applying
effective teaching practices to customer and colleague interactions
For educators, adopt the latest best practices into your teaching
style Backed by thorough research and extensive real-world testing,
Make Yourself Clear opens a door to more productive communication
and more effective interactions. It offers compelling and relevant
insights to longtime fans of the work of Richards and Valentine and
newcomers alike, leading to real and lasting benefits.
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