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Books > Arts & Architecture > Industrial / commercial art & design > Individual designers
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Ladislav Sutnar - Visual Design in Action (Hardcover)
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Ladislav Sutnar - Visual Design in Action (Hardcover)
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Sutnar's brilliant structural systems for clarifying otherwise
dense industrial data placed him in the pantheon of Modernist
pioneers and made him one of the visionaries of what is today
called "information design." Visual Design in Action is a snapshot
of Sutnar's American period (1939-1976), and includes graphics for
Carr's Department Store, advertisements for the Vera Neumann
Company, identity for Addo-X, and other stunningly contemporary
works. He is best known for his total design concept for the Sweets
Catalog Service and lesser known for introducing the parenthesis as
a way to typographically distinguish the area code from the rest of
a phone number. Visual Design in Action is a testament to the
historical relevance of Modernism and the philosophical resonance
of Sutnar's focus on the functional beauty of total clarity. This
reprint of Visual Design in Action (originally published in limited
quantities in 1961) is as spot-on about the power of design and
"design thinking" as it ever was.
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