Books > Reference & Interdisciplinary > Communication studies > Decision theory
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The Art and Science of Making Up Your Mind (Paperback)
Loot Price: R1,340
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The Art and Science of Making Up Your Mind (Paperback)
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The Art and Science of Making Up Your Mind presents basic
decision-making principles and tools to help the reader respond
efficiently and wisely to everyday dilemmas. Although most
decisions are made informally (whether intuitively without
deliberate thought, or based on careful reflection), over the
centuries people have tried to develop systematic, scientific and
structured ways in which to make decisions. Using qualitative
counterparts to quantitative models, Rex Brown takes the reader
through the basics, like 'what is a decision' and then considers a
wide variety of real-life decisions, explaining how the best
judgments can be made using logical principles. Combining multiple
evaluations of the same judgment ("hybrid judgment") and exploring
innovative analytical concepts (such as "ideal judgment"), this
book explores and analyzes the skills needed to master the basics
of non-mathematical decision making, and what should be done, using
real world illustrations of decision methods. The book is an ideal
companion for students of Thinking, Reasoning and Decision-Making,
and also for anyone wanting to understand how to make better
judgments in their everyday lives.
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