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Changing Behaviours - On the Rise of the Psychological State (Paperback)
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Changing Behaviours - On the Rise of the Psychological State (Paperback)
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Changing Behaviours charts the emergence of the behavior change
agenda in UK based public policy making since the late 1990s. By
tracing the influence of the behavioural sciences on Whitehall
policy makers, the authors explore a new psychological orthodoxy in
the practices of governing. Drawing on original empirical material,
chapters examine the impact of behavior change policies in the
fields of health, personal finance and the environment. This
topical and insightful book analyses how the nature of the human
subject itself is re-imagined through behavior change, and develops
an analytical framework for evaluating the ethics, efficacy and
potential empowerment of behavior change. This unique book will be
of interest to advanced undergraduates, postgraduates and academics
in a range of different disciplines. In particular, its
inter-disciplinary focus on key themes in the social sciences - the
state, citizenship, the meaning and scope of government - will make
it essential reading for students of political science, sociology,
anthropology, geography, policy studies and public administration.
In addition, the book s focus on the practical use of psychological
and behavioral insights by politicians and policy makers should
lead to considerable interest in psychology and behavioural
economics. Contents: Preface 1. Changing Behaviours and 'New Models
of Man' 2. The Rise of the Psychological State in the UK 3. In the
Heat of the Moment: Gambling and Saving Behaviours 4. Replanning
the Street: Changing Behaviours by Spatial Design 5. Governing the
Body: Addressing the Temptations of Food and Alcohol 6. Greening
the Brain: The Pro-Environmental Behaviour Change Agenda
Conclusion: Nudge, Think, Steer, Punch! Searching for the Real
Third Way References Index
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