Financial markets are complex. Regulators strive to predict ways in
which they can malfunction and create rules to prevent this from
happening, yet behavioural impacts are often overlooked. This book
explores how behavioural finance can go hand-in-hand with
traditional methods to help banks and regulators create better
policies. It also demonstrates how the behavioural finance
revolution has opened the way to a more integrated approach to the
analysis of economic phenomena. This book adopts a forward-looking
agenda that takes account of existing practices based on
behavioural science. It focuses on how to make financial markets an
arena for fair play as a central criterion for securing and
enhancing societal well being. It examines how bounded rationality,
heuristic decision making, aversion to losses, endowment effects
and social preferences may impact financial decisions, thus
exposing the flaws in traditional forecasting methods that rely on
an over-simplified representation of the individual. With
contributions from both academics and practitioners, this book will
be fundamental reading for researchers in the finance and
behavioural economics. Regulators who wish to utilise behavioural
policymaking will also find this a beneficial read. Contributors
include: B. Alemanni, C. Attia, M. Bianco, G. Bracchi, E.
Cervellati, C. Cruciani, G. De Felice, M. Egidi, U. Filotto, F.
Franceschi, G. Gardenal, G. Gigerenzer, C. Giorgiantonio, D.
Hilton, N. Linciano, A. Lojschova, D. Masciandaro, B. Mojon, P.
Mottura, S. Mousavi, A. Penalver, L. Portelli, U. Rigoni, S. Rossi,
Z. Rotondi, G. Sillari, A. Varaldo, R. Viale, G. Zevi
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