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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Barry Goldwater, Distrust in Media, and Conservative Identity - The Perception of Liberal Bias in the News (Hardcover)
Loot Price: R2,287
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Barry Goldwater, Distrust in Media, and Conservative Identity - The Perception of Liberal Bias in the News (Hardcover)
Expected to ship within 12 - 19 working days
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The perception that the news media in the United States have a
liberal bias is a phenomenon that animates conservatives and
affects the ways in which they consider both media content and
political discourse. Despite professional standards that have been
put in place to prevent deliberate bias, conservatives would argue
that the news media tilt deliberately to the left. Barry Goldwater,
Distrust in Media, and Conservative Identity: The Perception of
Liberal Bias in the News explores the origins of this perception of
a liberal bias-while managing to avoid the highly subjective
quagmire of attempting to measure bias-by instead positing a social
identity explanation for the perception. Rich Shumate posits that
conservatives' need to foster and maintain social identity as
conservatives led them to perceive content from elite news media
outlets as biased when it did not validate the way they saw the
world, deeming it hostile and, by extension, "liberal". Shumate
explores the formation of this perception during the period from
1960-1964, a critical juncture in the American political sphere
when conservatives organized to elect Barry Goldwater as president
and ultimately came away from the experience bitter with the belief
that the news media had stacked the deck against their candidate of
choice. Scholars of communication, media studies, journalism,
political science, and American history will find this book
particularly useful.
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