With the fast pace of communications and change in today's
global marketplace, investing in equities has become increasingly
complex. Communicating a clear, concise, meaningful message to
investors is critical. Dr. Higgins and his contributing authors
provide a broad set of perspectives, lessons learned, and best
practices in global investor relations. They examine the
fundamentals of investor relations from a theoretical and practical
perspective. They explore individual company strategies and
challenges for investor relations in unique and meaningful
situations--all from their own vantages and experiences at six
topflight corporations with world-class investor relations
organizations: AT&T, Schering-Plough, BASF, Reuters, Sony, and
Toyota. Readers will get detailed pragmatic insights into the way
IR is done in these important, highly visible corporations, plus
the results of a unique five-year study of global strategy
communications, complete with ideas and concepts they can use
immediately in developing and influencing investor relations in
their own organizations.
But Higgins' book is more than a collection of company studies.
Impinging upon the strategic and financial communications of
virtually every global corporation are institutional, market, and
technological forces that are shaping the current practice of
investor relations. The book examines these forces and their impact
on strategic financial communications. It also explores the
theoretical and empirical foundations underlying the practice of
investor relations and presents a conceptual model--a strategic
perspective--for viewing and analyzing best practices. In addition,
the book presents the results of a recent survey of global investor
relations practices in the U.S., U.K., France, Germany, and Japan,
plus two new studies of the latest communication technologies in
U.S. companies.
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