What does it take to be the leader of a design firm or group? We
often assume they have all the answers, but in this rapidly
evolving industry they're forced to find their way like the rest of
us. So how do good design leaders manage? If you lead a design
group, or want to understand the people who do, this insightful
book explores behind-the-scenes strategies and tactics from leaders
of top design companies throughout North America. Based on scores
of interviews he conducted over a two-year period-from small
companies to massive corporations like ESPN-author Richard Banfield
covers a wide range of topics, including: How design leaders create
a healthy company culture Innovative ways for attracting and
nurturing talent Creating productive workspaces, and handling
remote employees Staying on top of demands while making time for
themselves Consistent patterns among vastly different leadership
styles Techniques and approaches for keeping the work pipeline full
Making strategic and tactical plans for the future Mistakes that
design leaders made-and how they bounced back
General
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