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Getting the Word Out in the Fight to Save the Earth (Paperback)
Loot Price: R768
Discovery Miles 7 680
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Getting the Word Out in the Fight to Save the Earth (Paperback)
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- Recruiting members and donors through the mail; Using
newsletters, action alerts, and membership renewals to keep members
active and renewing; Publicising the cause through the print and
electronic media; Fund-raising by soliciting major gifts. In the
ongoing fight to protect air, land, water, and wildlife resources,
grassroots non-profit organisations play a vital role. But,
according to veteran activist Richard Beamish, hard work and good
intentions are not enough. To make a real difference, an
environmental organisation must do the best possible job of
communicating its message, attracting and keeping members, and
raising funds. In this book of how-to advice, with hundreds of
practical and proven examples, Beamish explains how any non-profit
citizens group can expand and activate its membership, pressure
government officials, use the news media, and shape public policy.
Beamish argues that the key to all these efforts is communications.
As a former director of communications for the National Audubon
Society and a highly regarded consultant to dozens of environmental
organisations, he draws on nearly thirty years of experience to
show what works for every type of organisation-large and small,
rich and poor, established and new. He includes numerous examples
from environmental organisations throughout the United States,
describing dozens of communications problems and solutions as well
as information about how a non-profit group gets started and how it
stays alive and healthy.
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