"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly
more than twenty-five years, to spawn so many successful ventures.
From the airline business (Virgin Atlantic Airways), to music
(Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin
Megastores), and nearly a hundred others, ranging from financial
services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous
autobiography of one of the great business geniuses of our time.
When Richard Branson started his first business, he and his friends
decided that "since we're complete virgins at business, let's call
it just that: Virgin." Since then, Branson has written his own
"rules" for success, creating a group of companies with a global
presence, but no central headquarters, no management hierarchy, and
minimal bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola
are good examples--were started in the face of entrenched
competition. The experts said, "Don't do it." But Branson found
golden opportunities in markets in which customers have been ripped
off or underserved, where confusion reigns, and the competition is
complacent.
And in this stressed-out, overworked age, Richard Branson gives us
a new model: a dynamic, hardworking, successful entrepreneur who
lives life to the fullest. Family, friends, fun, and adventure are
equally important as business in Branson's life. Losing My
Virginity is a portrait of a productive, sane, balanced life,
filled with rich and colorful stories:
Crash-landing his hot-air balloon in the Algerian desert, yet
remaining determined to have another go at being the first to
circle the globe
Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy
George, and Phil Collins
Fighting back when British Airways took on Virgin Atlantic and
successfully suing this pillar of the British business
establishment
Swimming two miles to safety during a violent storm off the coast
of Mexico
Selling Virgin Records to save Virgin Atlantic
Staging a rescue flight into Baghdad before the start of the Gulf
War . . .
And much more. Losing My Virginity is the ultimate tale of personal
and business survival from a man who combines the business prowess
of Bill Gates and the promotional instincts of P. T. Barnum.
Also available in the UK from Virgin Publishing, and in Canada from
General Publishing,
"From the Hardcover edition."
General
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