"Discovering Design" reflects the growing recognition that the
design of the everyday world deserves attention not only as a
professional practice but as a subject of social, cultural, and
philosophic investigation. Victor Margolin, cofounder and an editor
of the journal "Design Issues," and Richard Buchanan, also an
editor of the journal, bring together eleven essays by scholars in
fields ranging from psychology, sociology, and political theory to
technology studies, rhetoric, and philosophy. The essayists share
the editors' concern, first made clear in Margolin's "Design
Discourse: History, Theory, Criticism," with the the development of
design studies as a field of interdisciplinary research.
The contributors (Gianfranco Zaccai, Albert Borgmann, Richard
Buchanan, Augusto Morello, Tufan Orel, Nigel Cross, Victor
Margolin, Langdon Winner, Carl Mitcham, Tony Fry, and Ezio Manzini)
focus on three broad themes that form a sequence of fundamental
issues: how to shape design as a subject matter, how to distinguish
the activity of designing in the complex world of action, and how
to address the basic questions of value and responsibility that
persistently arise in the discussion and practice of design. The
editors' introduction provides a useful overview of these questions
and offers a multidisciplinary framework for design studies. The
essays discuss such topics as the relation of aesthetics to
technology, the place of design in social action, the role of the
consumer in design decisions, and the need for ethical practice in
contemporary design. Manzini's concluding essay shows how the issue
of ethics should connect responsible behavior to decisions made
every day in the manufacture of objects.
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