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Hospitality Management and Digital Transformation - Balancing Efficiency, Agility and Guest Experience in the Era of Disruption (Paperback)
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Hospitality Management and Digital Transformation - Balancing Efficiency, Agility and Guest Experience in the Era of Disruption (Paperback)
Series: Business and Digital Transformation
Expected to ship within 9 - 15 working days
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Hospitality managers are at a critical inflection point. Digital
technology advancements are ramping up guest expectations and
introducing nontraditional competitors that are beginning to
disrupt the whole industry. The hospitality managers whose
organizations are to thrive need to get their organizations into a
position where they can effectively leverage digital technologies
to simultaneously deliver breakthroughs in efficiency, agility, and
guest experience. Hospitality Management and Digital Transformation
is a much-needed guidebook to digital disruption and transformation
for current and prospective hospitality and leisure managers. The
book: * Explains digital technology advancements, how they cause
disruption, and the implications of this disruption for hospitality
and leisure organizations. * Explains the digital business and
digital transformation imperative for hospitality and leisure
organizations. * Discusses the different digital capabilities
required to effectively compete as a digital business. * Discusses
the new and/or enhanced roles hospitality and leisure managers need
to play in effecting the different digital capabilities, as well as
the competencies required to play these roles. * Discusses how
hospitality and leisure managers can keep up with digital
technology advancements. * Unpacks more than 36 key digital
technology advancements, discussing what they are, how they work,
and how they can be implemented across the hospitality and leisure
industry. This book will be useful for advanced undergraduate and
postgraduate students studying strategic management, IT,
information systems, or digital business-related courses as part of
degrees in hospitality and leisure management; as well as
practitioners studying for professional qualifications.
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