When you look at an image, what do you see, think, and feel? How do
you want your audience to react when they view your work? For over
30 years the late Richard Zakia helped photographers enrich their
creative vision through his classic book, Perception and Imaging.
Now he is joined by co-author John Suler. Together they present
their insights into the principles of perception, memory, color,
time, space, shapes, illusion, subliminals, rhetoric, personality
style, and photo critique. Unlike any other book, Perception and
Imaging will give you an extensive understanding of how photography
relates to art, design, advertising, psychology, and philosophy, as
well as what makes photography unique among the image-making
disciplines. Whether you are a beginner or a professional, this
information will help you appreciate photography not simply as a
mastering of technique and composition, but as a way of truly
seeing, especially now in the digital age. - New sections about
photo sharing in social media and online groups devoted to
photography critique. - Includes inspirational images from some of
the world's most well-known photographers, including Henri
Cartier-Bresson, Man Ray, and Ansel Adams. - A comprehensive
discussion of the "decisive moment" photo, its vital ingredients,
and why some consider it the essence of photography. - New sections
about body language in photographs, camera angles, aspect ratios,
self portraits and selfies, and how memory and personality affect
photography.
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