In 'Fighting Words', award-winning author Richard F. Miller (In
Words and Deeds) looks to some of history's most successful battle
speechmakers to answer the age-old question of how. How did Pope
Urban II's speech convince tens of thousands of Europeans to wage
the First Crusade, a dangerous, and for many, a one-way journey to
Jerusalem? How did George Patton's speech transform the green kids
of the Third Army into the terror of the Third Reich? How did the
words of General David Petraeus resurrect a losing effort in Iraq
and in the process, retrain his soldiers for a new kind of
war?Miller argues that human persuasion is seamless and that the
persuasive strategies by which men (and increasingly women) are
recruited, trained, and exhorted for war can be applied to politics
and business.For those who manage-whether a convenience store or a
Fortune 500 company-motivating, instructing, and preparing your
people to perform their jobs is, for the competent manager, Job
One. And for those who recognize that in this partisan age,
politics is just war by other means, 'Fighting Words' applies the
insights of battle speeches to politics. Miller concludes his study
by analyzing three of President Obama's most successful and
controversial speeches based on the lessons learned from the great
military motivators of history. What did the president do right?
What did he do wrong? What can he do better?Miller doesn't
speculate about "what works" on the public podium. Rather, he
analyzes real historical examples and extracts their lessons-from
Alexander the Great to General David H. Petraeus and President
Obama. As Miller aptly demonstrates, persuasive strategies based on
love, hate, duty, patriotism, comradeship, fear, and shame are as
widely used today as they were in antiquity.'Fighting Words' offers
a catalog of time-tested, effective speaking strategies whose
double-edged usefulness extends far beyond any battlefield.About
the Author: Historian and journalist Richard F. Miller is a
graduate of Harvard College (AB, 1974) and Case Western Reserve
University School of Law (JD, 1977.) He has served four stints as
an embedded journalist: aboard the USS Kitty Hawk (2003); with the
3rd Battalion, 8th Marine Regiment in Fallujah, Iraq (2005); with
the 3rd Heavy Brigade Combat Team, 4th Infantry Division near
Baqubah, Iraq (2006), and most recently, with the 101st Airborne at
various posts in eastern Afghanistan (2008). Miller is a Fellow at
the Massachusetts Historical Society and a Director of New England
Quarterly, Inc. He is the author of In Words and Deeds: Battle
Speeches in History (2008), and the award-winning Harvard's Civil
War: The History of the Twentieth Massachusetts Volunteer Infantry
(2007).returncharacterreturncharacter
returncharacterreturncharacter REVIEWS
returncharacterreturncharacter"Wise, illuminating and useful, this
book by an author who's paid his dues both as a war correspondent
and serious historian makes a convincing case for well-deployed
words as a mighty tool of war--or of politics, business or mass
communication. Among other things, this highly readable meditation
of the enduring importance of coherent speech (in an age of
slovenly chatter) reminds us that every word is a potential weapon.
Read as stimulating military history or as a guide to effective
leadership--in any sphere--Fighting Words is a first-rate work that
will reward all aspiring leaders." -- Ralph Peters, Fox News
Strategic Analyst and author of The War After Armageddon..".offers
time tested speaking strategies whose sharp double edged usefulness
can be used on motivating employees, soldiers, and citizens to
accomplish great goals. Lone Star Book Review, 08/2010
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
