Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Publishing industry
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Publishing - Principles and Practice (Hardcover, New)
Loot Price: R3,066
Discovery Miles 30 660
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Publishing - Principles and Practice (Hardcover, New)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R3,086
Discovery Miles: 30 860
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"This is an indispensable and highly-readable study of the
publishing industry past, present and future. For students and
professionals in publishing it provides an authoritative,
up-to-date and reliable account of their complex and rapidly
changing industry. For those interested more broadly in the role
the creative industries play in the modern world this is a fine
introduction. It is to be highly recommended." - Iain Stevenson,
Director, UCL Centre for Publishing At last, a readable,
authoritative and comprehensive book for students, readers and
practitioners in print and digital publishing. The book guides the
reader through the history of publishing and the main issues facing
the industry today. Among these are: Legal conundrums Cultural
conflicts Trade practices Publishing within and across sectors
Editorial requirements The challenge of electronic publishing
Making your ideas count in print Rationalization and the growth of
corporate publishing cultures The result is an exciting one stop
guide, written with real flair and aplomb. Packed with helpful
real-world examples and illustrative interviews this practical
resource leaves no stone of the publishing industry unturned.
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