The story of graphic design is one of the most exciting and
important in the history of twentieth century visual culture. From
its roots in the development of printing, graphic design has
evolved as a means of identification, information and promotion to
become a profession and discipline in its own right. This
authoritative documentary history begins with the poster and goes
on to chart the development of graphics in brochures, magazines,
advertising, corporate identity, television and electronic media.
It also discusses technical innovations such as the use of
photography, and the revolutionary impact of digital technologies.
Preserving the author's own original layout, now a typographic and
print design classic, and with over 800 illustrations fully
integrated with the text, this indispensable account is clear,
comprehensive and absorbing. With over 800 illustrations
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