For today's health care professional, clinical expertise is not
enough-one has to know the market. Even when a facility has its own
marketing department, practitioners are regularly called on for
their input. Health Services Marketing: A Practitioner's Guide
clearly and succinctly explains the range of marketing activities
and techniques, from promotions to pricing, so any health
professional can learn to navigate this bewildering but
increasingly important aspect of healthcare. Richard Thomas'
step-by-step guide for developing a marketing plan and carrying out
a successful campaign offers a hands-on approach to proven methods
for staying a step ahead of the healthcare marketing game.
General
| Imprint: |
Springer-Verlag New York
|
| Country of origin: |
United States |
| Release date: |
October 2007 |
| First published: |
2008 |
| Authors: |
Richard K. Thomas
|
| Dimensions: |
235 x 155 x 10mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
164 |
| Edition: |
2. ??Berarb. U. |
| ISBN-13: |
978-0-387-73604-4 |
| Categories: |
Books >
Medicine >
General issues >
Health systems & services >
General
|
| LSN: |
0-387-73604-2 |
| Barcode: |
9780387736044 |
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