Books
|
Buy Now
Polling America - An Encyclopedia of Public Opinion [2 volumes] (Hardcover, 2nd edition)
Loot Price: R5,992
Discovery Miles 59 920
|
|
Polling America - An Encyclopedia of Public Opinion [2 volumes] (Hardcover, 2nd edition)
Expected to ship within 12 - 17 working days
|
Donate to Against Period Poverty
Total price: R6,012
Discovery Miles: 60 120
|
This work provides an authoritative overview of the composition of
public opinion in America, the methodologies by which public
opinion is measured, and the importance of polling to U.S.
politics, policy, and culture. This revised edition is a
comprehensive resource for understanding all aspects of public
opinion polling in the United States, including major and emerging
theories and concepts; historical and current methodologies;
political, journalistic, and corporate uses; landmark events and
developments in the history of polling; and influential people and
organizations. The encyclopedia also illuminates how public opinion
polling has become important in shaping the trajectory of American
society and the views that Americans have about themselves and
their fellow citizens. Specific big-picture topics explored include
how data mining of internet and social media usage trends has
shaped modern political and business advertising campaigns; the
impact of politically partisan media outlets on public opinion; and
attitudes of various sectors of the American electorate about
diverse topics including gun control, abortion, immigration,
marijuana legalization, and the nation's two main political
parties.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.