The marketing revolution is here
Punk Marketing is the long-awaited and breathless uprising that
businesses want, deserve, and desperately need.
In this radical guide, Richard Laermer and Mark Simmons take an
irreverent, penetrating look at the seismic change in the
relationship between the people who sell stuff--products, services,
entertainment--and those who purchase it. They demonstrate that to
survive in business, a revolutionary approach is needed--one they
have branded "Punk Marketing"--and it's one we all need to
understand, for the traditional divisions among commerce, content,
and consumers are continuing to blur ever more rapidly.
Never dull, sometimes controversial, but always a helluva lot of
fun, Punk Marketing presents a manifesto for any business-person
needing to engage consumers--or any consumer seeking to understand
and employ their newfound power. And here's the good news: It's
based on principles that have existed forever. In an age of digital
video recorders, "branded" entertainment, cell phones, TV,
multiplayer online games, and never-ending social networking, a
coherent approach to marketing has never been more vital. With Punk
Marketing, there's a built-in plan to equip you with tools to make
all this change work out just fine, thanks.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!