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Strategic Marketing Management - Planning, implementation and control (Hardcover, 3rd edition)
Loot Price: R5,736
Discovery Miles 57 360
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Strategic Marketing Management - Planning, implementation and control (Hardcover, 3rd edition)
Expected to ship within 12 - 17 working days
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This third edition of Strategic Marketing Management confirms it as
the classic textbook on the subject. Its step- by- step approach
provides comprehensive coverage of the five key strategic stages:
Where are we now? - Strategic and marketing analysis Where do we
want to be? - Strategic direction and strategy formulation How
might we get there? - Strategic choice Which way is best? -
Strategic evaluation How can we ensure arrival? - Strategic
implementation and control This new revised and updated third
edition has completely new chapters on 'The Nature and Role of
Competitive Advantage' and 'The Strategic Management of the
Expanded Marketing Mix', and extensive new material covering: The
changing role of marketing Approaches to analysing marketing
capability E-marketing Branding Customer relationship management
Relationship management myopia The decline of loyalty The book
retains the key features that make it essential reading for all
those studying the management of marketing - a strong emphasis on
implementation, up to date mini cases, and questions and summaries
in each chapter to reinforce key points. Widely known as the most
authoritative, successful and influential text in the sector, the
new edition remains an irreplaceable resource for undergraduate and
graduate students of business and marketing, and students of the
CIM Diploma.
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