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Greening the Media (Paperback)
Loot Price: R1,082
Discovery Miles 10 820
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Greening the Media (Paperback)
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You will never look at your cell phone, TV, or computer the same
way after reading this book. Maxwell and Miller not only reveal the
dirty secrets that hide inside our beloved electronics; they also
take apart the myths that have pushed these gadgets to the center
of our lives. With an astounding array of economic, environmental
and historical facts, Greening the Media debunks the idea that
information and communication technologies (ITC) are clean and
ecologically benign. In this compassionate and sharply argued book,
the authors show how the physical reality of making, consuming, and
discarding them is rife with toxic ingredients, poisonous working
conditions, and hazardous waste. But all is not lost. As the title
suggests, Maxwell and Miller dwell critically on these
environmental problems in order to think creatively about ways to
solve them. They enlist a range of potential allies in this effort
to foster greener media-from green consumers to green citizens,
with stops along the way to hear from exploited workers,
celebrities, and assorted bureaucrats. Maxwell and Miller rethink
the status of print and screen technologies from a perspective
unique in media studies, one that enables them to open new lines of
historical and social analysis of ICT, consumer electronics, and
media production. This original and highly readable book is for
anyone who marvels at the high tech goodies surrounding us and
wonders "How have they been made?," "By whom?," "Where?," and
"Under what conditions?"
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