This is the third book in what the author calls his sin trilogy:
the gambling, tobacco, and alcohol industries. Similar to the
gambling and tobacco industries, the alcohol industry is one in
which the business and public policy processes are intimately
linked. Furthermore, it is a highly regulated industry whose very
existence depends upon the will of government at all levels and
branches. What all the industries share is that they are viewed as
a painless source of revenue for government. The alcohol industry
is composed of three segments, namely beer, distilled spirits, and
wine, each with a distinct product and market. Since the end of
Prohibition, public policy makers have developed a certain
tolerance for alcohol products, but they continue to grapple with
the question of how to deal with the alcohol problem. While the
author updates the current structure and strategies of competition
among these industries, his primary rationale for doing so is to
analyze how these industries react to increased public scrutiny of
their business activities. The other unique feature of this book is
its emphasis on how public policy measures affect the sale of beer,
distilled spirits, and wine at the state level.
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