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Digital Economics - How Information Technology Has Transformed Business Thinking (Hardcover, New) Loot Price: R2,721
Discovery Miles 27 210
Repayment Terms: R255 pm x 12*
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Digital Economics - How Information Technology Has Transformed Business Thinking (Hardcover, New): Richard McKenzie

Digital Economics - How Information Technology Has Transformed Business Thinking (Hardcover, New)

Richard McKenzie

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Loot Price R2,721 Discovery Miles 27 210 | Repayment Terms: R255 pm x 12*

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The digitization of such traditional goods as books, music, and movies, in combination with "traditional" digital productions like software, has given rise to new twists and turns in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit "network effects"--consumer benefits that grow with the spreading use of certain goods--and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.

General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: May 2003
First published: May 2003
Authors: Richard McKenzie
Dimensions: 235 x 156 x 20mm (L x W x T)
Format: Hardcover
Pages: 336
Edition: New
ISBN-13: 978-1-56720-644-9
Categories: Books
LSN: 1-56720-644-1
Barcode: 9781567206449

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