2013 Reprint of 1963 First Edition. Full facsimile of the original
edition, not reproduced with Optical Recognition Software. "A
Behavioral Theory of the Firm" has become a classic work in
organizational theory, and is one of the most significant
contributions to theory intended to improve the operation of the
modern corporation. The authors use experiments and empirical
observations to build their model of decision making. They reject
the structure of the firm as represented by classical economic
theory, instead they focus on the discretion of management. They
also offer a new way of viewing the effects of organization,
communications and individuals on the firm's overall activity. This
is path breaking book and among the most important and provocative
interpretations yet advanced for seeing inside the firm to
understand it as an organization and an economic entity.
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