Self-interest is an important human motive and this book explores
its evolution in the United States and its consequences for
politics, business, and personal relationships. In the postwar era
American understandings of self-interest have moved away from
Alexis de Tocqueville's concept of "self-interest well-understood"
- in which people recognize that their interests are served by the
success of the community of which they are part - towards
"individualism" - by which he meant narrow framing that often leads
people to pursue their interests at the expense of the community.
The book documents this evolution through qualitative and
quantitative content analysis of presidential speeches, television
sitcoms and popular music, before exploring its negative
consequences for democracy.
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