Strategy, culture and customers are the key elements of any
business. But to truly succeed, they need to be effectively built,
refined and aligned. Studies show that organizations which are
highly aligned are 72% more profitable than their competition. The
Alignment Advantage shows how you can achieve this through a
practical and proven framework which can be adapted to all
businesses, whether it's a small start-up, multinational
organization or somewhere in between. Arguing that Peter Drucker's
claim that "culture eats strategy for breakfast" is
counterproductive and Simon Sinek's "start with why" approach is
compelling yet flawed, Richard Nugent dismisses flawed approaches
and creates a clear, accessible blueprint for a more collaborative,
data-driven and efficient organization. Illustrated with
fascinating case studies from the likes of LEGO and Nike, The
Alignment Advantage cuts through organizational silos and
inter-departmental tensions to provide an aligned and strategic
approach that will allow you to build your success, refine your
processes and align your efforts to target your customers and
clients.
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