Convergence Marketing - Combining Brand and Direct Marketing for Unprecedented Profits (Hardcover)

Offering a common language, better processes, and a set of practical tools, "Convergence Marketing" is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	February 2009
First published:	2009
Authors:	Richard Rosen • Jane Crosen
Dimensions:	236 x 159 x 21mm (L x W x T)
Format:	Hardcover
Pages:	208
ISBN-13:	978-0-470-16493-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-470-16493-X
Barcode:	9780470164938

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