For more than seven years, the incisive commentary of Burton and
O'Reilly has graced the pages of SportsBusiness Journal, the
industry's leading trade journal. Now, fifty of their most recent
columns are collected in one volume, providing thoughtful and
deeply knowledgeable insight into many of the industry's most
contentious issues. Covering an era in sports that has experienced
rapid change, the authors discuss such topics as gender equity,
corporate sponsorship, collegiate athletics, diversity, and the
future of sports. As two of the leading scholars in the business of
sports, Burton and O'Reilly also draw upon years of experience to
give both students and industry professionals a dual perspective on
the role sports play in a healthy, thriving society.
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