Learn the secrets of direct response marketing with the man who
created the George Foreman Grill campaign
In today's highly competitive, global marketplace, businesses
have to do more than just advertise their products. By taking
advantage of the accountable advertising model that direct response
has to offer, you can improve your bottom line, build brands, and
develop lasting relationships with legions of satisfied
customers.
In "Buy Now ," Rick Cesari reveals twenty-five years' worth of
insights and methods, enabling you to make the most of direct
response marketing in your business toolkit. Whether you're a
business owner, executive, inventor, or marketer, "Buy Now " gives
you the secrets behind the successful campaigns that catapulted
products into millions of homes.Find out how to use direct response
to create a "self-funding "marketing campaignLearn the techniques
to building offers that will get people to respond to your
productsUse "high touch" direct response marketing to build brand
equity and drive sales at retailFind out why large companies like
Johnson & Johnson and Valvoline are using these concepts for
their consumer brandsCesari has put more companies on the "Inc."
500 list of fastest growing companies than anyone else
"Buy Now " to launch your products and campaigns to new
heights-and connect with customers as never before-with Cesari's
market-leading insights.
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