There exists an underlying tendency in the geek world to be
skeptical about social media, especially about its role in anything
serious or substantial. Perhaps that is only natural, given that
your average geek has fine-tuned analytical abilities and antennae
that are always up to detect snake oil. And yet nobody, not even
the geekiest geek, can afford to ignore the opportunity and the
power that lies in deploying social media for marketing technology,
both to geeks and to the rest of the world.
In "Social Media Geek-to-Geek," authors "Rick Jamison" and
"Kathy Schmidt Jamison" explore the increasingly vital role that
social media plays in technology marketing efforts. They lucidly
share how you, in a tech marketing strategy, analysis or
implementation role, can harness its energy for your company.
Peppered with actionable wisdom from start to finish, this
enlightening book kicks off by highlighting a truism that is often
overlooked--the fact that social media has been made possible
purely by geek innovation. Geeks have created this unique, powerful
medium of communication just as they have created and enabled every
digitally-based form of creative expression that makes social media
interesting, engaging and popular.
Geeks are nothing if not smart. So they can quickly be brought
to appreciate the value of anything that can assist them in
creative technical problem-solving, in building a robust
perspective of the big picture, or in finding a more interesting
place or team or set of problems to work with. And that is exactly
what social media is; a tool that no technology marketer, geek or
non-geek, can afford to be without. In this connected age
nobody--geeks least of all--can afford to overlook the galvanizing
capabilities of social media, all made possible by geek abilities,
intelligence and insight.
Entertaining and informative, the authors of "Social Media
Geek-to-Geek" very rightly point out that there is no rulebook or
manual or IT department for social media. But the incisive and
handy volume they have put together surely comes close to filling
that gap.
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