Learn basic financial concepts to make it more likely that
you'll achieve common life goals such as owning a home, providing
for yourself or your family, taking fun vacations, and retiring in
comfort--all free from financial stress. Topics include: The ten
rules to successful investing How to write a personal investment
plan How to diversify your investments How to know a good mutual
fund How to be a tax-savvy investor
The 108-page book (17,000 words and 52 pictures) teaches
beginners learn how to invest money for both short- and long-term
goals. Learn the basics that everyone needs to know about
investment products like stock, bonds, and mutual funds, and the
containers that hold those products, like IRAs, 401(k), Roth IRA,
and taxable accounts.
Learn why Warren Buffett, John C. Bogle, and most professional
investors recommend that 99% of investors should use low-cost
mutual funds called index funds. Learn what they are, what this
means, and why they win.
John C. Bogle, founder and former chairman of The Vanguard
Group, is hailed by many as the champion of common sense investing.
His huge following endearingly call themselves "Bogleheads" in
perhaps the most popular personal investment forum and wiki site at
bogleheads.org.
""Common Sense Investing" captures the core elements of the
Bogleheads investment philosophy in terms any investor can easily
understand and implement. Read it and reap " writes Forbes
columnist, Mel Lindauer--also one of the original Boglehead
founders.
Many of the tips include examples of how people put the
important concepts into practice. Instructional appendixes include:
numerous links to free online videos, recommended books, help
forums, and other resources.
Author Rick Van Ness is a successful private investor who
provides investor education through online videos, short books, and
workshops. He has both an engineering degree from Cornell
University and a MBA in Finance from New York University.
Praise from professional money managers, academics, and
respected authors:
"Here are 10 simple, easy to follow, and proven investing rules.
Investing an hour reading this short book will make you a better
investor."
--Burton G. Malkiel, Princeton University, Professor of
Economics
Author: "A Random Walk Down Wall Street"
"Crisp, simple, and irrefutably great investment advice."
--Allan S. Roth, CBS MoneyWatch columnist
Author: "Dare To Be Dull"
"Hide this book in a safe place because grossly overpaid
investment advisors are burning every copy they can find."
--Rick Ferri, CFA, President, Portfolio Solutions LLC
Author: "All About Asset Allocation, All About Index Funds, "and
others.
"Rick has produced a masterful financial guide for beginning
investors and old hands alike. If you want to get started investing
the right way, this book provides the clarity and backbone to
achieve your financial destiny."
--Bill Schultheis, Financial Adviser, Soundmark Wealth Management,
LLC
Author: "The New Coffeehouse Investor"
"Rick has provided a great service. In terms that the novice
investor can understand, he provides ten simple rules that provide
the prescription for investment success. In fact, if you follow his
rules you are virtually guaranteed to outperform the majority of
investors, both individual and professionals alike."
--Larry Swedroe, Principal and Director of Research, Buckingham
Family of Financial Services
Author of eleven books on investing
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