You've been charged with growing your business. Incremental growth
can no longer deliver the results you need. You need truly dynamic
growth - and you need to achieve it without risking a hugely
expensive gamble. How can you encourage innovative new ventures and
pursue ambitious growth while minimizing risk?
In Discovery-Driven Growth, authors McGrath and MacMillan show how
companies can plan and pursue an aggressive growth agenda with
confidence. By carefully framing their strategic growth
opportunities, testing each project assumption against a series of
checkpoints, and creating a culture that acts on evidence and
learning instead of blind stumbling, companies can better control
their costs, minimize surprises, and know when to disengage from
questionable projects--before it's too late.
Providing tools that will help you select and better assess the
potential of any strategic venture, from new product lines to
entirely new businesses, the authors outline a comprehensive
process that lets you identify, manage, and leverage your company's
full portfolio of opportunities. By reducing up-front costs and
eliminating unnecessary risks, you'll be able to avoid missteps and
explore more options to create the breakthrough growth that your
business requires.
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