|
Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
|
Buy Now
Political Empiricism - Communication Strategies in State and Regional Elections (Hardcover, New)
Loot Price: R2,956
Discovery Miles 29 560
|
|
|
Political Empiricism - Communication Strategies in State and Regional Elections (Hardcover, New)
Series: Praeger Series in Political Communication
Expected to ship within 12 - 17 working days
|
Donate to Against Period Poverty
Total price: R2,976
Discovery Miles: 29 760
|
Most information about the role of political consultants in
elections has been limited to analyses of the few major firms that
manage presidential and major congressional contenders. Political
Empiricism shifts the focus of research to state and regional
races, examining the strategies and variables unique to the smaller
political campaigns. Rita Kirk Whillock describes how severe
budgetary constraints, inexperienced campaign staffs, and extremely
limited voter research change the face of political campaigns on
the state and local levels. Each chapter of this volume presents a
mixture of the theoretical and the practical, providing a link
between current scholarship and real campaign strategies. The
volume's case study approach explores key issues and concerns of
political communication, including incumbency, image, gender,
fundraising, advertising, and message strategies. Political
Empiricism stands as a significant scholarly account that balances
the existing bias toward analyses of national campaign strategies,
and helps close the gap between communications practice and theory.
Highly recommended for scholars and students of political
communication and political science.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
