A powerful, visual framework helps managers discover how employees
really communicate and collaborate to get work done - and helps
them identify ways they can influence these social networks to
improve performance and innovation. In The Hidden Power of Social
Networks, Cross and Parker, experts in "social network analysis"--a
technique that visually maps relationships between people in large,
distributed groups - apply this powerful tool to management for the
first time. Based on their in-depth study of sixty informal
employee networks in well-known companies around the world, Cross
and Parker show managers how to conduct a social network analysis
of their organization.
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