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Business Events (Paperback, 2nd edition)
Loot Price: R1,452
Discovery Miles 14 520
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Business Events (Paperback, 2nd edition)
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The dynamic and fast-expanding business events sector plays a vital
role in the professional lives of hundreds of millions of people
worldwide by providing settings in which they can meet for the
purposes of negotiation, deliberation, motivation, the
dissemination of knowledge, and the celebration of their greatest
career-related achievements. This book provides a sound practical
and theoretical context for the study of this subject by covering,
in depth, all categories of business-related events including
corporate meetings, association conferences, political events,
incentive travel, exhibitions, corporate hospitality, awards
ceremonies and SMERF (social, military, educational, religious and
fraternal) gatherings. This new edition has been extensively
revised and updated to reflect recent developments in business
events, including: Five new chapters on business events destination
marketing, knowledge, sustainability, ethics and technology New
'It's my job' voice boxes offering practical insights from people
employed in the business events industry A wide range of new case
studies illustrating business events throughout the world,
including emerging business events destinations such as Russia and
the Middle East Written in an accessible yet analytical manner,
Business Events is essential reading for all students of events,
tourism and hospitality management.
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