Rentokil is the heart and soul of pest control. A brand synonymous
with its field and familiar to all. Innovative, ground-breaking,
highly professional; renowned for scientific rigour and
go-the-extra-mile customer service. At last, here's a book that
tells the full story of Rentokil's rise into an international
powerhouse - and the pest problems it encountered and solved along
the way.The Pest Detectives explores the origins of the brand,
including the story of founder Professor Harold Maxwell-Lefroy, a
brilliant yet tragic figure; Britain's first Imperial Entomologist
and one of the foremost scientific minds of the early 20th century.
It covers the personalities, big deals, landmark assignments and
technical accomplishments that shaped the business.But as well as
looking back, The Pest Detectives< is very much a book about the
business today: the culture, the strategy, the significant
investment in innovation and training required to ensure Rentokil
will still be at the forefront of the pest control market another
90 years from now.Through interviews with senior managers and
talented 'pest detectives' on the ground, Rob Gray paints a picture
of what the brand stands for and where it is going. A compelling
picture of the greatest pest control business there has ever been.
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