Business experimentation can not only create measurable value for
organizations, it can provide the inspiration to break with the
habits of the past by dealing with challenges and exploiting
opportunities. This book is a step-by-step, practical guide to the
six-stage business experiment process, from understanding the
problem or opportunity to creating a hypothesis, planning the
experiment and analysing the findings. It explores the top design
criteria for successful and impactful business experiments and
includes valuable case studies covering problem solving,
performance improvement and strategic innovation. To support the
process, Business Experimentation also includes downloadable,
editable templates, worksheets and activities for use in ideation
and planning sessions. This business experiment methodology can be
used to support a one-off initiative or to underpin desired
behaviours as part of a wider organizational change programme, as
experimentation encourages people to be bold, take risks and seek
new ways of doing things. Based on programmes the authors have run
with a variety of leading organizations and with astonishing
results, this practical guide provides businesses with the
confidence to get started with experimentation and the tools to
succeed.
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