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Books > Business & Economics > Economics > Macroeconomics
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Lifestyle Shopping - The Subject of Consumption (Paperback)
Loot Price: R1,440
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Lifestyle Shopping - The Subject of Consumption (Paperback)
Series: International Library of Sociology
Expected to ship within 12 - 17 working days
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In contemporary shopping sites new modes of subjectivity,
inter-personal relationships and models of social totality are
being "tried on", "taken off" and "displayed" in much the same way
that one might shop for clothes. These are not the modernist spaces
of goal-directed individuals and utopian projects. Rather it is a
space of carnivalesque inversions of the present order of things.
The multiple masks of the postmodern person "who wears many hats"
in different groups and surroundings form a veritable "dramatis
personae". In such masks of the individual and the social world may
be found a new spatialization and new intuitive perceptions of time
and space. This representation of contemporary social life grows
out of the work of Henri Lefebvre, Michel Maffesoli, Walter
Benjamin and Mikhail Bakhtin. It is an attempt to take seriously
the idea that we live in a postmodern consumer culture and to
follow through the implications and possibilities of this idea.
Cases are drawn from Britain, the United States, Canada, Australia,
Japan and Singapore to illustrate the new intersections between
people, mass culture and consumption.
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