Hospitality: An Introduction explores many of the general topics
common to traditional business and hospitality topics and is unique
in that it also explores many different career paths. The goal is
to provide a survey approach to hospitality, while offering the
information needed to help students proceed into more advanced
courses and readings. Hospitality: An Introduction features
instructor resources: test banks, PowerPoint slides, and instructor
guides. Hospitality: An Introduction is divided into four distinct
sections: Hospitality Industry - gives a broad view that includes a
welcome introduction, history, trends, and career realities that
every student should understand. Hospitality Companies - explores
the corporate/organizational level of the industry from
entrepreneurial opportunities to chains, franchising, contract
management, and trade associations. Hospitality Operations -
identifies the key aspects from a hands-on operational level such
as service excellence, leadership, marketing, revenue management
and cost control, human resources, legal and ethical issues, and
facilities management. Hospitality Career Menu - presents an
overview of 20 different hospitality career options, including
lodging and food service, event management, private clubs, golf
management, casinos, cruise ships, attractions, sports and
entertainment centers, bar and beverage management, and more.
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