Impression management theory has been popular in sociology and
social psychology for many years. This volume offers the first
comprehensive application of impression management theory to
organizational settings.
Researchers and practitioners in organizational settings have
recently been using this theory as an explanatory model to focus on
the roles and identities that "social actors" utilize in
interpersonal situations. The theory of impression management
provides a framework for the techniques and strategies people use
in order to look good as well as the excuses and justifications
they employ to avoid looking bad.
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