In his various guises, the British comedian Sacha Baron Cohen has
threatened Uzbekistan with catapults, driven a U.N.
Secretary-General to profanity, and ruined New York's Fashion Week.
Evincing shades of Jonathan Swift, Monty Python, and Andy Kaufman,
Baron Cohen has consistently demonstrated a singular talent for
crafting outrageous personae, a ruthless dedication to staying in
character, and an uncanny ability to parlay controversy into
professional success. Now, in his lively and often humorous study
The Many Faces of Sacha Baron Cohen: Politics, Parody, and the
Battle over Borat, Robert A. Saunders explores the striking
cultural resonance and far-reaching political ramifications of
Baron Cohen's portrayals of Borat, Ali G, and Bruno. In Ali G, a
wannabe gangsta rapper from the leafy English suburb of Staines,
the Cambridge-educated humorist tackled the prickly questions of
race, ethnicity, and identity in 'Cool Britannia.' As Bruno, a
campy Austrian fashionista with a Nazi fetish, he tapped into a
wellspring of homophobia simmering beneath the sheen of political
correctness. Most dramatically, as the roving Kazakhstani reporter
Borat, Baron Cohen offended the world's ninth largest nation,
provoked the ire of the Anti-Defamation League, triggered dozens of
lawsuits, and became the subject of presidential summits. Part
biography and part political analysis, Saunders traces Baron
Cohen's rise from a small-time comedian-one who might have easily
been forgotten in the pre-Internet era-to a cultural lightning rod
who set tongues wagging from Vancouver to Vladivostok. Through a
probing discussion of the identity politics that mold this jester's
unique brand of humor, the author navigates the eclectic
socio-political climate that gave rise to the cable television hit
Da Ali G Show and the international blockbuster Borat: Cultural
Learnings of America for Make Benefit Glorious Nation of
Kazakhstan. The end result is a sublime synthesis of cultural
history and contemporary politics that affirms the undeniable power
of imagery in the global village.
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