An understanding of how we learn to watch television and why we
watch television is integral in any examination of television
history, industry or regulation. A comprehension of what audiences
bring to the televiewing experience and what the television
industry does to keep its audience attending is essential in the
exploration of what they take away. This text fills this void in
the literature. It is specifically designed to complement existing
texts from a wide variety of related fields of study. Each chapter
ends with a summary that recaps the main points of interest and
provides a logical transition to the next chapter.
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