It doesn't matter how smart your idea is. If you aren't in sync
with the decision maker's mindset, you are bound to fail. That's
the message of "The 5 Paths to Persuasion". This revolutionary new
book shows how one can project key decision makers into one of five
basic categories - Charismatics, Thinkers, Skeptics, Followers, and
Controllers. Once you know which category the decision maker falls
into, you can quickly determine which is the best pathway to follow
when making your presentation.
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